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Welcome to Roo Family!

We are a one-of-a-kind consultancy of family experts, founded by the head of our family, Caron Irwin. We are committed to helping families get it together - one day, and one step, at a time.


We're in it. Together.

About Caron Irwin, 
Founder of Roo Family

Caron Irwin, is a Canadian-based mother of three and founder of Roo Family where she and her team provide parents with comprehensive support to navigate the adventures and challenges of parenting and family life.  


Caron holds a Master’s Degree in Early Childhood Studies and is a Certified Child Life Specialist. She has over 10 years of experience supporting children and families through illness at Canada’s largest children’s hospital, The Hospital for Sick Children.

About Rachel Bascom, 
Roo Sleep

Rachel Bascom is a mother of two and the Roo Family baby and toddler sleep consultant. She is certified through the Paediatric Institute of Sleep and Parenting, recognized by the International Association of Paediatric Sleep Consultants.


Through her own sleep journey with her two children she knows that sleep is important for all – kids and parents. Rachel’s methods are based in science and are effective. She is committed to working with clients to find the best solution for their family and child.

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